Do This, NOT That: Marketing Tips with Jay Schwedelson Ask Us ANYTHING: 5 Easy December Marketing Tests for B2B and Consumer! (and Non-Profit) | Ep. 450
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Nov 20, 2025 Need last-minute marketing wins? Jay Schwedelson shares simple, data-driven tactics to boost engagement before the holidays. Elevate social interactions with holiday team photos that can increase engagement by 400%! Transform your email signature into a click magnet with a festive thank-you and content link. December is prime for gathering testimonials, driving a 500% lift in submissions. Wrap it up with fun and underrated holiday movie recommendations, ensuring your December is both savvy and enjoyable!
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Question From Jerry About Year-End Tactics
- Jay answers Jerry from Stamford about last-minute year-end marketing ideas to drive engagement.
- He frames December as a time with simple, high-impact tactics brands often overlook.
Share A Holiday Team Photo Or Video
- Post a holiday team photo or short video between Dec 1–22 to boost social engagement massively.
- Then DM people who like or comment to start real conversations and build relationships.
Turn Email Signatures Into Holiday CTAs
- Update your company or personal email signature with a holiday thank-you and a content link to increase clicks.
- Jay says this tweak can lift click-through rates by over 40% in December.