TCC Podcast #76: Building an Authentic Personal Brand with Tepsii

Back by popular demand, Tepsii is in the house for the 76th episode of The Copywriter Club Podcast. If you’ve been following along at home you know that she was our guest once before (on our 27th episode), but Kira and Rob wanted to follow up and see how her business has changed in the past year. Here's what we talked about: •  how she got started as a copywriter, business coach, and entrepreneur •  how she makes money in her business today •  why she started working with her husband in her business and what he’s doing •  why she wouldn’t recommend that others follow her path and what she thinks you should do instead •  the systems (and tools) she uses to keep her business running smoothly •  why she uses a checklist to move her clients through all the processes in her business •  what she does with her membership community (and the mistakes she made) •  why you shouldn’t launch “cheap” products just because your clients ask for them •  the impact that depression had on her personally and in her business •  the first steps to take to build a compelling personal brand •  why she thinks the future of copywriting is offline, not online •  why she talks about money with the entrepreneurs she coaches Plus don’t miss the moment when Rob accidentally calls Tepsii out on her personal brand and how reframing her beliefs around “rights” helped her share her political beliefs with her clients in an authentic way. If you want to hear this one, you’ve got to click the play button below, or scroll down for a full transcript.   The people and stuff we mentioned on the show: Tepsii’s first TCC Podcast H&M’s tone-deaf ad DIY The Law Selena Soo Trello Streak CMS Born to Convert Ramit Sethi Jeff Bezos Fabiola Giodani Tepsii.com Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity   Full Transcript: Kira: What if you could hang out with seriously talented copywriters, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I do every week at The Copywriter Club Podcast. Rob: You’re invited to join the club for episode 76 as we talk for a second time with a copywriter who only needs one name—Tepsii, about what’s happened in her business over the past year; the importance of business systems; why she created a paid community for heart-centered entrepreneurs; and her no-brainer tips for creating a premium brand. Kira: Tepsii, welcome! Welcome back! Rob: Hey, Tepsii. Tepsii: Thank you so much for having me; I can’t believe it’s seventy-six episodes. Congratulations! I feel so honored to be number seventy-six! Kira: Laughs. Rob: Seventy-six and twenty-seven! You were one of the first people who dared to join us when we first started out to talking with copywriters, so we’re excited to hear what’s happened since we last talked. But I think we want to start maybe with just a brief introduction to your story, for those who maybe haven’t heard episode number twenty-seven yet. Tepsii: So my story—when I came here, we talked a lot about how I started my business largely by accident, and how for me, you know, starting this business, I knew I wanted to “freedom lifestyle”. I knew I wanted a sense of connection with, you know, people around me who were like-minded, and I didn’t know exactly what that was going to look like, so I had some stumbles and some hiccups on the way to starting this online business. I was able to start by really saying “yes” to someone who saw talent in me, that I did not see myself. So, they just has this sense, this feeling, that I could be a good writer, a good copywriter, and they took a chance on me and, based on that chance, I have grown a business that has sustained me and my family for the past almost three years in March. And, it’s kind of come full circle with so many different things and skills that I’ve ...