When Your Rate Increase Hits the News (and It’s the Best Ad Ever)

When Magnus Bjorsvik increased the rates at his gym, someone complained to the local paper.

Two days after the article hit the stands, 55 people called to book No-Sweat Intros — and more than half of them signed up.

It's a story you just gotta hear to believe. Tune in for a master class on raising rates.

Links:

CrossFit Uvær
Book a free call with a Certified Two-Brain Mentor!
Driven Nutrition
Drink O2
Gym Owners United

Timeline:

1:18 – How CrossFit Uvær’s rate increase made the news.

2:05 – Putting prices into perspective (spoiler alert: They were dirt cheap).

6:21 – Deciding what the new rates should be.

8:18 – Best-laid plans, razed by the COVID-19 pandemic.

13:42 – Pulling the plug.

15:59 – Member reactions and getting called by a reporter.

19:09 – How the press actually helped CrossFit Uvær’s case.

24:35 – The surge of new potential clients.

28:31 – What to do if you’re scared to raise your rates.