Marketing guru Clay Hebert doesn’t pull his punches in sharing his wisdom on what is real, and what is bullsh*t.

For a decade, Clay led teams at Accenture, solving complex problems for global Fortune 500 companies. He escaped corporate America to attend the most selective MBA program in the country...he was one of only 9 people to learn directly from marketing expert Seth Godin for six months. Clay’s work has been profiled in the books Tools of Titans by Tim Ferriss, Entrepreneurial You by Dorie Clark, and Deep Work by Cal Newport.

He’s helped over 2000 projects raise over $100 million total on crowdfunding platforms Kickstarter and Indiegogo. Forbes called him “one of the next generation of business and media influencers” and he was recently named one of Entrepreneur Magazine's 50 Most Daring Entrepreneurs...along with Jeff Bezos and Elon Musk.

In this episode Clay is here to help us figure out what we really sell, how to tell better stories, grow our brands, and do the work we’re meant to do.