Dr. Alejandro Canonero - Inside the Cloud Wars: AWS vs. Google vs. Microsoft

Building a great product isn’t enough; you need to find your place in the right ecosystem.

This week on Partnerships Unraveled, we sit down with Dr. Alejandro Canonero, a 35-year technology veteran, PhD, and author, to dive deep into the power of ecosystems and why companies fail when they ignore them. With leadership experience at AWS, Google, Oracle, and HP, Alejandro has seen firsthand how tech giants build and scale through partnerships and what happens when they don’t.

- Why AWS struggled to gain enterprise traction before investing in partners
- The biggest mistake SaaS and AI companies make when entering the market
- How understanding ecosystem battlegrounds gives companies a competitive edge
- Why hyperscalers like AWS, Google, and Microsoft dominate cloud partnerships and what it means for vendors
- The operational mistakes that separate high-performing partner programs from failing ones

Alejandro also shares surprising lessons from Ironman training and how endurance sports offer powerful parallels to building long-term channel success.

If you want a masterclass on ecosystem strategy, go-to-market alignment, and the future of partnerships, this episode is packed with insights you won’t want to miss!

Connect with Dr. Alejandro: https://www.linkedin.com/in/canonero/

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