Fractional CMO Show How to Transition from Marketer to Fractional CMO
Casey discusses the shift from marketer to fractional Chief Marketing Officer. He unpacks the 'why' behind the transition, explores the freedom and opportunities this career path offers, and provides steps to help you elevate your career. Learn how to define your value, land high-paying clients, and solve bigger problems—all while creating the lifestyle you deserve. If you're ready to embrace leadership, sharpen your focus, and unlock your potential, this episode is packed with insights to help you succeed as a fractional CMO.
Here’s what we talked about:
- The importance of understanding your "why"
- Selling marketing strategy and leadership, not implementation
- Ideal client profiles as a fractional CMO
- The power of making offers and overcoming fear of rejection
- Delegation and focusing on big problems as a leader
- Practicing future prediction as a fractional CMO
- Essential mindset shifts for fractional success
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Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/