My Favorite Mistake: Business Lessons from Failures and Success
Bonus: Ellen Patnaude's Updates (2 New Books and More)
May 24, 2024
Ellen Patnaude, author of 'I Thought You Knew...' and 'You're Not Doing It Right', shares insights on rebranding her company, the impact of assumptions in business interactions, navigating caregiving struggles, and the evolution in publishing mistakes. She discusses the benefits of self-awareness, personal storytelling, and learning from past errors to enhance communication and reader experiences.
14:53
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Quick takeaways
- Ellen Patnaude rebranded her company to Patnaude Coaching following the impact of COVID on her original horse-linked programs, aiming to increase recognition and accessibility.
- In her book 'I Thought You Knew: Confessions of a Chronic Assumer,' Ellen Patnaude discusses the challenges of assumptions in effective communication, emphasizing the importance of honest narratives to combat isolation in caregiving experiences.
Deep dives
Ellen Patnode's Rebranding Journey and Book Publication
Ellen Patnode describes her decision to rebrand her company in 2023 due to the impact of COVID on her original horse-linked programs. The rebranding aimed to enhance recognition and accessibility. She discusses the release of her book 'I Thought You Knew: Confessions of a chronic consumer,' which narrates experiences highlighting the challenge of assumptions in effective communication.
