Learn how to set effective goals and evaluate your current practices using the KISS method. Discover tips and motivation for marketers looking to improve their tactics and become more effective and satisfied in their marketing work. Explore the importance of aligning tasks with values and the internal struggles in goal-setting. Find out how to navigate the role of a coach and prioritize goals for inner calm and success.
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Quick takeaways
The KISS method for goal-setting involves identifying what to keep doing, improve upon, stop doing, and start doing, providing a structured approach to evaluate and enhance strategies.
Aligning goals with personal values can help prioritize and avoid feeling overwhelmed by focusing on what truly matters, creating a more meaningful and effective path forward.
Deep dives
The K-I-S-S Activity for Setting Goals
The podcast episode discusses Michael Hyatt's K-I-S-S activity for setting goals. The activity involves identifying what you want to keep doing, improve upon, stop doing, and start doing. The host shares her experience of going through this activity with her partner. One observation is that they started with things they wanted to improve upon, which aligns with their tendency to make incremental improvements in their lives. Another observation is that many of the items they came up with aligned around their shared values of being healthy and connected, peaceful and present, and balanced adventure. They filtered their list through these values, narrowing it down. They noted that there weren't many things in the stop category, emphasizing the importance of being mindful of what new things they start to avoid moving away from their core values. The host also explores the concept of inner parts and how they can push agendas, leading to burnout. By slowing down, tapping into calmness, and extending compassion, she can lead these parts and create a more balanced approach to goal-setting. The episode ends with actionable steps for listeners to complete the K-I-S-S activity and explore their own inner parts to find a more helpful role in their lives.
The Role of Values and Observations in the K-I-S-S Activity
Another key aspect of the K-I-S-S activity is the role of values and observations. The host emphasizes how their values guided them in determining which items in their improve or start categories were most important. By aligning with their values of being healthy and connected, peaceful and present, and balanced adventure, they were able to prioritize certain items on their list. This approach helped them avoid feeling overwhelmed by the to-do list mentality and allowed them to focus on what truly mattered to them. Additionally, the host highlights the significance of observations during the activity. Noticing patterns and trends in their lists helped them gain clarity and make informed decisions. This process of reflection and observation can be applied to various aspects of life, including marketing strategies.
Exploring Inner Parts and Finding Balance
The podcast delves into the concept of inner parts and their influence on goal-setting. The host shares her experience of a part that pushes agendas, driven by a fear of not being good enough. She describes the physical sensations associated with this part and acknowledges its well-intentioned nature. However, she also highlights the importance of stepping into a calm place and acknowledging that she is enough. By displaying compassion and curiosity towards these parts, she can lead them in a balanced manner. This involves understanding the fears behind their agendas and updating them with the belief that love and acceptance are always available. The host encourages listeners to explore Internal Family Systems (IFS) and suggests seeking support from coaches, therapists, or trusted individuals who can help navigate the inner dynamics of these parts. The episode concludes by urging listeners to complete the K-I-S-S activity, be curious about their own inner parts, extend compassion, and seek support when needed.
As a marketer, you're no stranger to the tough task of setting good goals and constantly making your strategies better. It's not just about coming up with new ideas, but also deciding whether to stay the course or pivot in a new direction. Sometimes these tasks can be overwhelming and fraught with uncertainty. So what’s the best way to set effective goals and evaluate your current practices to identify where you can grow or change?
In today’s Deep Dive episode, host April Sunshine Hawkins goes further into Michael Hyatt’s KISS method from Episode 135, a great way to set goals and evaluate what needs improvement. The KISS method asks 4 key questions: What do we want to keep doing? What do we want to improve? What do we want to stop doing? And what do we want to start doing? April's story and her use of Hyatt’s method offers useful tips and motivation for marketers looking to improve their tactics, make sure their actions match their values, and become more effective and satisfied in their marketing work. Listen in and learn how you can use the KISS method in your own life and business to set better goals this year!
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