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Marketing Made Simple

#136: Goal-Setting Genius—How to Use the KISS Method in Your Marketing

Jan 11, 2024
14:46
Snipd AI
Learn how to set effective goals and evaluate your current practices using the KISS method. Discover tips and motivation for marketers looking to improve their tactics and become more effective and satisfied in their marketing work. Explore the importance of aligning tasks with values and the internal struggles in goal-setting. Find out how to navigate the role of a coach and prioritize goals for inner calm and success.
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Podcast summary created with Snipd AI

Quick takeaways

  • The KISS method for goal-setting involves identifying what to keep doing, improve upon, stop doing, and start doing, providing a structured approach to evaluate and enhance strategies.
  • Aligning goals with personal values can help prioritize and avoid feeling overwhelmed by focusing on what truly matters, creating a more meaningful and effective path forward.

Deep dives

The K-I-S-S Activity for Setting Goals

The podcast episode discusses Michael Hyatt's K-I-S-S activity for setting goals. The activity involves identifying what you want to keep doing, improve upon, stop doing, and start doing. The host shares her experience of going through this activity with her partner. One observation is that they started with things they wanted to improve upon, which aligns with their tendency to make incremental improvements in their lives. Another observation is that many of the items they came up with aligned around their shared values of being healthy and connected, peaceful and present, and balanced adventure. They filtered their list through these values, narrowing it down. They noted that there weren't many things in the stop category, emphasizing the importance of being mindful of what new things they start to avoid moving away from their core values. The host also explores the concept of inner parts and how they can push agendas, leading to burnout. By slowing down, tapping into calmness, and extending compassion, she can lead these parts and create a more balanced approach to goal-setting. The episode ends with actionable steps for listeners to complete the K-I-S-S activity and explore their own inner parts to find a more helpful role in their lives.

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