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Scrappy ABM
EP. 132 - TAILORED MESSAGING FOR ABM SUCCESS! π― Strategies to Elevate Your Campaigns π
Jan 6, 2025
09:50
In this episode of Scrappy ABM, host Mason Cosby sits down with Evan Cox, marketing director, to discuss the crucial role of messaging in Account-Based Marketing (ABM). They explore how tailored messaging can significantly impact the success of ABM campaigns and share insights on creating effective, targeted content for specific accounts.
Best Moments:
(01:09) The importance of messaging in ABM strategy
(02:45) Differentiating messaging for concurrent campaigns
(03:24) The significance of clear brand messaging
(04:02) Adapting global messaging for specific ABM markets
(04:19) Example of tailored messaging for SAP customers
(05:32) Leveraging customer logos and testimonials
(06:15) Highlighting success and failure points in messaging
(07:16) The importance of iterative messaging refinement
(08:25) Using ABM programs to test and improve global messaging
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode