Frequent Miler on the Air Which cards will be couponized next? | Coffee Break Ep51 | 4-1-25
Apr 2, 2025
Credit card issuers are raising annual fees while adding puzzling credits, sparking speculation on the future of couponization. The discussion dives into anticipated updates for the Platinum card and potential shifts in airline and hotel rewards. Exciting predictions emerge about Southwest and American Airlines credit cards adapting to this trend. Insights into partnerships with car rental companies also reveal how these strategies may reshape credit card incentives. The conversation explores the complex landscape of maximizing rewards in this evolving market.
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Platinum Card's Couponization
- In July 2021, the Amex Platinum card's annual fee increased to $695, adding various credits.
- These included monthly stipends for digital entertainment, Uber, and Equinox, making it a "coupon book."
Southwest's Couponization Prediction
- Southwest Airlines cards are likely to be couponized soon.
- This might be a rare case where coupons are added without increasing annual fees, due to recent negative customer experience changes.
Southwest's Unique Coupon Strategy
- Southwest might add coupons without raising fees to retain customers.
- Their reputation has suffered due to unfavorable changes, making the credit card revenue more crucial.