EP 442: Lead gen and lead magnets are your ticket to consistent sales with Jay Feldman

29 snips

Mar 25, 2024

Learn how lead gen and lead magnets can boost your agency's sales pipeline in a tough market. Jay Feldman shares tips on thought leadership, automation, and establishing trust. Discover strategies for retaining clients and mastering cold email campaigns. Dive into the interplay between marketing and sales and building trust through value and teaching.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ADVICE

Shift From 'Book A Call' To Giving First

Replace book-a-call CTAs with an irresistible free offer to build trust.
Deliver the microservice first, then ask for the call; reciprocity increases conversions.

ADVICE

Offer Scalable Microservices As Lead Magnets

Give prospects a real microservice (e.g., a published article) that they value.
Use AI and automation to produce and deliver these offers at scale and low cost.

ADVICE

Use Podcast Interviews To Book CEOs

Offer podcast interviews as a valuable lead magnet to attract busy CEOs and founders.
Produce and promote the episodes so guests share them and feed your sales pipeline.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

After a tough sales year in 2023, many of you have been looking for the next thing to consistently fill your sales pipeline with new prospects. With sales cycles taking longer than before, it’s essential always to have warm prospects teed up and ready to go. But how?

The answer is in thought leadership combined with lead gen and lead magnets. Positioning yourself and your agency as an authority in your niche (and giving some of it away for free) generates trust in your agency’s expertise before they’ve officially met you.

When done right, lead gen can be mostly automated. And having great lead magnets like a podcast or YouTube channel, or offering a free mini-service to prospects to get them interested in your services will build trust and establish your agency as a thought leader in your niche.

This week, Jay Feldman shares his tips and tricks for how his agencies used automated lead gen and lead magnets to still be profitable in a challenging sales year. This episode is packed with actionable insights that you’ll want to take notes on, so make sure you have a pen and paper ready to go, and check out the links in the show notes for all of the programs and tools he mentions during the interview.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

How lead gen and lead magnets turned a bad sales year into a good one
Commit to being relentlessly helpful to others
What Jay’s agencies used as lead magnets to attract attention from prospects
How to retain the clients you close from lead gen
Giving big wins early on when working with new clients
Establishing trust authority in the first 90-120 days with lead gen clients
Cold email tactics that work
What defines success for lead gen and lead magnets
Scalable lead magnets that bring results
Avoiding shiny object syndrome and doing what works for your agency