The Copywriter Club Podcast TCC Podcast #41: The Pivot Method for Copywriters with Jenny Blake
Jul 18, 2017
47:59
Author, coach and career change expert, Jenny Blake, joins Rob and Kira in The Copywriter Club Podcast studio this week to talk about why she organizes her book shelf by color : ). We also talk about her book, Pivot: The Only Move that Matters is Your Next One. But this isn’t just a pitch for Jenny’s book. She walked us through the process but also talked about:
• How to figure out your strengths then determine where you want to be a year from now
• How to scan the horizon for opportunities, people, and skills that might take you to the next level
• How to experiment with your pivots to eliminate risk and find things that work
• How to deal with your inner CFO who says, “you’re out of your mind” to try something new or different
• The “Do, Drop or Delegate” formula for staying engaged in your work
• Why you should create scalable streams of income as part of your business, and
• How to build a platform so you get noticed
If you’re thinking about changing careers to become a copywriter, or want to explore a new niche, or simply want to make sure you’re on the right career track, this episode is a must listen. Click the play button below, or scroll down for a full transcript.
The people and stuff we mentioned on the show:
Sponsor: AirStory
Life After College
Pivot
Pivot Method Tool Kit
Momentum
Actionable Communications
SquareSpace
She Can Coterie
Powerbars
Stand Out by Dorie Clark
Harvard Business Review
Fast Company
Forbes
Huffington Post
Medium
Book Yourself Solid by Michael Port
David Moldawer
Ramit Sethi
Marie Forleo
Daily Rituals by Mason Currey
Delegation Ninja (use the code TCC to save $100 or just click here)
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
Intro: Content (for now)
Outro: Gravity
Full Transcript:
The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club.
Rob: What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast.
Kira: You’re invited to join the Club for episode 41, as we chat with author and career strategist Jenny Blake about her Pivot Method and what it means for copywriters and others who might be wondering what’s next, leaving Google to start her own business, dealing with burnout, and whether she really organizes the books on her shelf by color, not subject.
Rob: Hey, Kira. Hey, Jenny.
Kira: Hello.
Jenny: Hey, thank you so much for having me. Yes, indeed, I organize by color, but I will tell you, I know where every book is because the color imprint stays in my mind. It’s really easy to zoom in, like, “Oh, yeah, that was a red book, it’s over here.” It’s not as confusing as you might think.
Rob: I think a lot of writers, if they go to your website, they’re going to see the video or the pictures that you’ve got of your bookshelf. That’s one of the first things, I’m like, “Oh my gosh, all of the white books are together.”
Kira: I know. I love it.
Rob: “All of the green books are together.”
Jenny: Oh, yeah.
Rob: It makes me laugh.
Jenny: The funny thing is I’ve honed this thing over three or four years of living in the same apartment, so I’ll be watching TV and I’m like, “Oh, that book needs to move one slot to the left.” What you see, it’s like my bonsai tree. I just get to prune at it every single day. What you don’t see is the back of this Ikea shelf is all the reject books that don’t have a pretty color.
Rob: That is too funny. Jenny, I think a lot of our listeners may not know who you are, have seen your work. You’ve got a fantastic book that we definitely want to talk about, but maybe you could start by just telling us a little bit about your story....