Mostly Growth Why Only 2% of Startups Make It
Oct 15, 2025
The hosts celebrate their surprising ranking in Croatia before delving into the challenges of podcast growth. They discuss why only 2% of startups reach significant revenue and debate the harsh realities of winner-take-all markets. Creative tactics for growth are shared, from leveraging LinkedIn to optimizing discoverability. Business blunders are critiqued, along with the innovative pricing strategies of children’s venues. Insights on niche focus and perseverance offer valuable lessons for aspiring entrepreneurs.
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Episode notes
Outlast To Win Podcast Growth
- Do keep publishing consistently because most podcasts die within the first few episodes.
- CJ Gustafson says outlasting others and finding audience-market fit compounds growth over time.
Podcasts Retain, Newsletters Viral
- Podcast growth and newsletter growth follow different dynamics: newsletters can go viral, podcasts rarely do.
- Kyle Poyar notes podcasts excel at retention but face a very high bar to enter listeners' rotation.
Use Guests' LinkedIn Shares
- Do prioritize guest shares on LinkedIn for business podcasts because CFOs and execs use that network.
- CJ Gustafson leverages guest LinkedIn posts as Run the Numbers' primary growth lever.