The Startup Ideas Podcast

Inside Dan Koe's AI Content Engine

412 snips
Oct 6, 2025
Dan Koe, a content creator known for his high-output writing and AI-driven strategies, reveals his innovative content creation system. He shares how using Twitter as a testing ground helps him validate ideas before expanding them into newsletters and YouTube videos. Dan explains his workflow, which incorporates AI tools for generating content ideas and analyzing trends. He also discusses methods for crafting high-performing tweets and the importance of visuals in engaging posts. His insights provide a roadmap for anyone looking to scale their content efforts efficiently.
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Newsletter + Tweets Are The Core Engine

  • Dan centers his entire content ecosystem around one weekly newsletter and 2–3 daily written social posts.
  • Validating ideas on Twitter first lets him reuse winning ideas across YouTube, newsletters, and other platforms.
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Mine Popular YouTube For Reproducible Topics

  • Pull YouTube topics by filtering competitor channels by "most popular" and list 10 videos you could recreate from your angle.
  • Use the topic and angle only, then add your unique perspective rather than copying the original content.
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Use LLMs To Compress Research

  • Use LLMs to summarize long source material (YouTube, PDFs) into concise points you can weave into a newsletter.
  • Turn hours of content into a chat you can reference and then craft the newsletter yourself.
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