The Role of Visuals in Posts

Get the exact blueprint to Build A Content Engine Like Dan Koe (Prompts Included): https://startup-ideas-pod.link/content-engine

Join me as I chat with Dan Koe where he shares his content creation system that allows him to efficiently produce high-quality content across multiple platforms. He explains how he uses Twitter as a testing ground for ideas, then repurposes successful content for newsletters, YouTube videos, and other social platforms. Dan demonstrates how he uses AI tools to research topics, generate content ideas, and analyze successful content structures without sacrificing his unique voice and perspective.

Timestamps:

00:00 - Intro

02:09 - Overview of AI Content Engine

04:45 - How Dan generates newsletter ideas

10:32 - Using Twitter as a litmus test for content ideas

14:19 - Tools Dan uses to find viral content

36:32 - Dan’s AI Workflow and Prompts

21:01 - Daily content creation routine

26:06 - Discussion about visual assets in content

32:20 - Creating Viral Content with AI (Prompt Breakdown)

Key Points:

• Dan uses a systematic approach to content creation, starting with Twitter posts to validate ideas before expanding to other platforms

• He leverages AI tools (primarily Claude and ChatGPT) to research, summarize, and generate content ideas

• His weekly workflow includes writing newsletters that become YouTube videos, and creating 2-3 social media posts daily

• Dan uses specific AI prompts to analyze high-performing content and create frameworks for replicating successful formats

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