The GaryVee Audio Experience Why Most Businesses Need a Podcast More Than Ever
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Jan 6, 2026 Marketing is evolving, and creativity is at its core. Social media algorithms have shifted, making it crucial for businesses to adopt fresh strategies. Early adoption of platforms like YouTube can drive growth. Gary emphasizes the importance of organic content over media spend and the rise of interest-based algorithms. Smaller brands can compete by leveraging micro-influencers. Live streaming and AI personas present new opportunities. Ultimately, success hinges on blending art and math in marketing.
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Early Wins With Email, AdWords, And YouTube
- Gary grew his family's liquor store into an e-commerce wine business by using email and then early Google ads.
- He became an early YouTube content creator reviewing wine and credits those moves for his business growth.
Prioritize Organic Creative Over Pure Media Buy
- Invest heavily in organic social media creative across platforms rather than only buying media.
- Post high volume, test organically, and only amplify winners with paid ads to improve CAC and ROAS.
Social Is Becoming Interest Media
- The era of followers seeing your posts is over; platforms now show users content based on interests.
- Gary calls this shift 'interest media' and says platforms prioritize content that keeps users engaged, not posts from people they follow.