People hate feeling chased. It creates short, awkward chats out of nowhere, especially if you're not the type who keeps checking in with friends and family.
Unfortunately, many say to start with your friends, family, and relatives when making your first sale. It's tradition, yes, but it's time for a change.
The last thing you want to happen is to be insincere and impersonal when you want to offer a solution to their problems. So, go outside of your comfort zone and revisit your warm leads - those who show interest in your content, product, or service that you use. You might have met them on a freebie you sent or watched your livestream. Don't let them disappear!
In this episode, Balazs W Kardos shares another clip from his Accelerator Mentorship program coaching calls to share tips to transform your lead generation efforts into results. He wants you to use your content effectively. Balazs suggests you stop using generic ads and doing passive outreach, turning them into personalized messages that address your prospect’s needs.
Retargeting can be powerful as you focus on their major pain points and let them feel you understand what they're going through to nudge them into your goal. That removes the pressure, creates genuine conversations, and closes deals as you build momentum.
"You need to make it hurt. And you're doing it from a place of love until someone has moved into action because they're so unhappy with what they're at, they remain in that comfort zone." - Balazs W Kardos
Listen to this episode to learn how to share real stories that build trust, create a sense of momentum, and make your brand more relatable for a successful lead generation strategy.
Key Diamond Nuggets In This Episode:
- Why do your inbound and outbound outreach not work?
- How can you keep nurturing your warm prospects in your lead generation?
- Why retarget using your prospect's specific pain points and make sure it hurts?
- When should you not be "too nice" in sales?
- Why create short engaging videos for your target market?
- How can you build momentum through behind-the-scenes "action and story" content?
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