The Creative Penn Podcast For Writers

Writing Free: Romance Author Jennifer Probst On A Long-Term Author Career

16 snips
Dec 1, 2025
In a captivating discussion, Jennifer Probst, a bestselling romance author with over 60 books to her name, shares insights into her enduring career. She reveals her journey from childhood writing dreams to hitting bestseller lists, and the lessons learned between traditional and indie publishing. Jennifer unpacks the importance of building a legacy brand versus quick releases, and how writing nonfiction can invigorate her fiction work. She also discusses her innovative use of Kickstarter to fund projects, offering invaluable advice on maintaining creative freedom and connecting with her audience.
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ANECDOTE

Breakout Via Indie Publisher

  • Jennifer Probst's breakout novel The Marriage Bargain went viral after indie publisher Entangled released it in 2012.
  • The book spent 26 weeks on the New York Times and attracted major publisher interest leading to a Simon & Schuster deal.
INSIGHT

Diversify Publishing Buckets

  • Jennifer deliberately maintains both traditional and indie publishing to diversify control and income streams.
  • She treats multiple publishing 'buckets' so one underperforming does not end her career.
ANECDOTE

When A Publisher Raised The Price

  • After Simon & Schuster acquired her series they raised the ebook price from $2.99 to about $12.99 and sales dropped dramatically.
  • Jennifer learned that a hot moment doesn't guarantee sustained success and that control can be lost with traditional deals.
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