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Exploring the rise of 'quiet luxury' in fashion, particularly in Asia, driven by elegant and refined clothing styles. Discussing the shift towards timeless, understated pieces over flashy logos, with a focus on luxury consumption trends and budget-friendly alternatives. Delving into the evolving perception of luxury, influenced by social incidents and societal impact
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Quick takeaways
- Quiet luxury emphasizes investing in elevated classics for sustainability.
- Asia, especially China, is a growing luxury market appealing to millennials and Gen Zs.
Deep dives
The Rise of Quiet Luxury in Fashion
Quiet luxury is a style philosophy that emphasizes investing in elevated classics, focusing on well-made pieces designed to last. This trend moves away from flashy logos and trend-focused items, offering consumers refined and understated choices. Brands like Laura O'Piana and the Ro are examples of this approach, with logo-free products driving sales.
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Listen to the best highlights from the podcasts you love and dive into the full episode