6min chapter

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The growth of 'quiet luxury'

Business Daily

CHAPTER

The Rise of Quiet Luxury in Fashion

Exploring the shift towards timeless, understated fashion pieces over trendy logos, the chapter dives into the market dynamics and consumer preferences of 'quiet luxury' brands like Laura O'Piana and Louis Vuitton. It discusses the growing demand for elegant and refined clothing styles post-pandemic and contrasts it with the decline of flashy fashion houses.

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