The GaryVee Audio Experience

The Most Misunderstood Thing About Social

24 snips
Oct 28, 2024
Delve into the essential role of social media in driving business growth and why it’s now a necessity, not a luxury. Discover how platforms like TikTok and YouTube Shorts can be harnessed for authentic, tailored content that resonates with local audiences. Learn strategies for validating content before investing in ads and why Google’s influence has shifted. Plus, explore the transformative power of the 'Thank You Economy' in building lasting customer loyalty. Ideal insights for business owners ready to innovate in a digital world.
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ADVICE

Daily Posting

  • Post a video and picture every day on 5-7 major social media platforms.
  • This consistent posting is crucial for business growth.
INSIGHT

Social Media and Growth

  • Most businesses use social media, but few see it as their primary growth driver.
  • Success in social media comes from being good at it, which is still rare.
INSIGHT

Shift to Interest Graph

  • Social media has shifted from follower count to interest graphs.
  • This means content now reaches people based on interests, not just followers.
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