Scaling up Without Selling Out: How Pete Martin Helps Businesses Grow Faster and Smarter

Pete Martin is the Founder and CEO of Vestara Advisors and the author of Scale Up Faster. Vestara Advisors specializes in helping tech and B2B service companies scale strategically and maximize valuation. A serial entrepreneur and expert advisor, Pete has closed over $1 billion in software deals and founded six companies, selling four of them, including one to KPMG. His book distills proven strategies from the fastest-growing bootstrapped companies into practical frameworks for scaling quickly without outside funding.

In this episode…

Many business owners dream of scaling quickly, but they face unpredictable revenue, cultural misalignment, and unclear exit strategy. Without clarity on their company’s true value drivers, they risk underpricing their business or losing strategic control. What if there were a way to grow faster, build a stronger culture, and sell for a premium without relying on external funding?

Pete Martin, a serial entrepreneur and author of Scale Up Faster, shares his research from hundreds of high-growth, bootstrapped companies to reveal what works — and what doesn’t — when scaling. Drawing from interviews with nearly 100 founders who doubled revenues year after year, Pete reveals their counterintuitive strategies — like mastering a single marketing channel, building recurring revenue, and hiring solely for cultural and value alignment. He also offers a framework for preparing a business for sale, crafting a compelling growth narrative, and cultivating relationships with potential buyers well in advance of the exit.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Pete Martin, Founder and CEO of Vestara Advisors, about scaling businesses without outside funding. Pete discusses the importance of culture, his process for building recurring revenue, and how he achieved a 12x EBITDA sale. He also shares insights from his book, founder traits that drive growth, and the power of focused marketing channels.