Custom Packaging & Strategy 2025 with Courtney Hubbard

In this episode, Dylan sits down with Courtney Hubbard, Director of Project Management at BoxUp, to dive into the world of custom packaging for small businesses. Courtney shares her journey helping build BoxUp from the ground up and how her competitive spirit helped shape a company known for empowering ecommerce brands with small-batch, high-quality packaging.

Courtney discusses the emotional impact of packaging, the difference it makes in brand identity, and why even the smallest details—like tape or filler—can leave a lasting impression. She also covers packaging trends for 2025, sustainability shifts, and actionable tips for businesses just starting to explore custom packaging.

In this episode, we discuss:
[01:02] Courtney's Story: From Startup Days to Director of Project Management
[04:35] Why Custom Packaging Is More Than Just a Box
[08:21] Entry-Level Customization Tips on a Budget
[11:18] Avoiding Common Mistakes in Small Business Packaging
[15:44] Inside vs. Outside Box Design: Strategy & Security
[19:02] Packaging Trends for 2025 and Sustainability
[23:29] How to Get Started: $1 Samples, Custom Proofs & Special Offers

Connect with Courtney & BoxUp:
🌐 Website: https://www.boxup.com
📸 Instagram: https://www.instagram.com/iboxup
🎥 TikTok: https://www.tiktok.com/@iboxup

Special Offers for Listeners:

• $1 sample boxes: Test sizing and print quality before committing
• FREE custom design proof with code PROOF (just pay $4 shipping)
• 🔗 Get 10% off your first order with this link (discount applied automatically!)
• Or use code DYLANWELCOME at checkout

About Courtney Hubbard:
Courtney Hubbard is the Director of Project Management at BoxUp and a driving force behind the company’s growth from the ground up. Known for her hands-on approach and competitive spirit, she’s played a vital role in positioning BoxUp as a go-to for small-batch custom packaging. Whether it's overseeing production workflows, developing new product offerings, or creating operational efficiencies, Courtney thrives at the intersection of strategy and creativity.

Outside of her work at BoxUp, Courtney is deeply rooted in her local community in Terr

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🔗 LINKS

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👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!