Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

Custom Packaging & Strategy 2025 with Courtney Hubbard

Apr 8, 2025
Guest
Courtney Hubbard
Courtney Hubbard, Director of Project Management at BoxUp, shares her journey in building a leading packaging company. She emphasizes the emotional power of custom packaging, revealing how it shapes brand identity and customer perception. Courtney discusses the 2025 packaging trends, focusing on sustainability and stylish design. She also provides entry-level tips for small businesses to avoid common pitfalls, highlighting the importance of quality details like tape and fillers. Learn how impactful packaging can differentiate your brand and engage customers effectively.
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ANECDOTE

E-commerce Needs Custom Packaging

  • Courtney explains that e-commerce stores lack the instant customer connection brick-and-mortar stores have.
  • Custom packaging helps build brand identity and emotional impact for online customers.
ADVICE

Affordable Entry to Custom Packaging

  • Start custom packaging affordably with low quantities or custom tape on unprinted boxes.
  • Use logo boxes with limited printing for an entry-level branded packaging option.
ADVICE

Smart Packaging Mistakes to Avoid

  • Avoid thinking packaging is just a shipping vessel; it is a marketing touchpoint.
  • Consider standard box sizes over custom sizes to save costs and reduce inventory challenges.
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