Why Netflix, YouTube & Spotify Bailed On Apple Vision Pro

Jan 25, 2024

The Apple Vision Pro has the potential to be a game-changer in spatial computing, resembling the iconic iPhone launch. Early user feedback raises concerns about weight and battery life but highlights innovative marketing strategies. The conversation dives into how major players like Netflix, YouTube, and Spotify are approaching this new terrain. Marketers must adapt to evolving consumer behaviors in AR and VR, making it crucial to understand the significance of this cutting-edge technology for future business strategies.

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ANECDOTE

Steve Jobs' iPhone Marketing

Steve Jobs expertly highlighted the iPhone's value by showing how it combined multiple devices into one.
This made the high price seem justified and even cheaper than buying separate devices.

ANECDOTE

Apple Vision Pro Marketing

Apple uses a similar strategy for Vision Pro, emphasizing its ability to replace various devices like monitors, TVs, and theater systems.
This approach justifies the $3500 price tag by highlighting the consolidated value.

INSIGHT

Vision Pro Parallels First iPhone

The Apple Vision Pro mirrors the first-generation iPhone: transformative but for early adopters.
Key concerns like battery life and weight will likely improve in later versions.

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