Frida Founder: “You Can’t DIY Yourself Through Motherhood”, with Chelsea Hirschhorn

Today, we have a bonus episode with the incredible Chelsea Hirschhorn, founder of Frida, the brand behind FridaBaby, FridaMum, and soon-to-launch FridaFertility in the UK.

Chelsea is not only the driving force behind an innovative business, she’s also a fierce advocate for parents, especially mothers.

Frida has broken barriers with campaigns that have made history. From airing the first-ever ad showing a lactating woman at the Golden Globes (after years of those stories being silenced), to the to the first Sports Illustrated feature, featuring a woman proudly showing her C-section scar – something never done in the magazine’s 58-year history. Chelsea shares the unbelievable behind-the-scenes of these groundbreaking moments in our conversation.

She was also in London for the unveiling of the world’s first postpartum statue – created to shine a light on the reality of motherhood in a world where fewer than 4% of statues represent women, and almost none acknowledge mothers. If you’re in London (or visiting), I urge you to go and see it – it will give you all the feels.

This episode will leave you feeling seen, inspired, and uplifted. Chelsea is refreshingly honest about the truths of building a brand while raising four children, and she shares so many powerful lessons and practical insights for parents navigating life and work.

In a world where beauty is often curated, airbrushed, and sanitised, one universal truth remains hidden in plain sight: the raw, unvarnished experience of childbirth and motherhood.  Frida, the brand that has rewritten the language of parenthood under the direction of founder and CEO Chelsea Hirschhorn, now unveils Mother Vérité —  the first monument to raise mothers onto the pedestal they deserve. FRIDA.com

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