This week we’re diving into the world of email marketing and asking — has the era of the lead magnet come to an end?

Tune in to learn:

• What a lead magnet is
• Why you might want to create one ... or not
• Two business models that really don’t need a lead magnet
• Whether or not I’m a fan of lead magnets in 2024

Then we want to hear what you think about lead magnets! Love 'em? Hate 'em? Let us know!

💌 Email hi@softersounds.studio

☎️ Leave a voice message at speakpipe.com/offthegrid

And finally … cue NSYNC voice 👩‍🎤 … use the code ITSGONNABEMAY to take $10 off your Interweb membership this month.

Mentioned in the episode: NSYNC, Investopedia, Email as a Love Language with grace allerdice, Email Marketing with Holly Wielkoszewski, To Substack or Not to Substack?, Tarzan Kay, Amanda Laird, Pretty Decent

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