Stephen Hart, host of Trailblazers.FM and creator of BrandU Academy, empowers leaders to build impactful personal brands. In this enlightening discussion, he reveals how to stand out on LinkedIn by writing articles and creating engaging short videos. Hart emphasizes the importance of storytelling and authenticity, sharing strategies for deriving content from everyday experiences. Listeners learn how to enhance their digital presence and foster connections while leveraging LinkedIn for meaningful engagement.
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insights INSIGHT
Know, Like, and Trust on LinkedIn
LinkedIn helps build know, like, and trust, crucial for leadership and sales.
It's important for remote work relationships where face-to-face is limited.
volunteer_activism ADVICE
Content Sharing on LinkedIn
Share content consistently on LinkedIn to be seen, given low content creator numbers.
Consider articles if video is daunting, especially for thought leadership.
volunteer_activism ADVICE
LinkedIn Articles for Thought Leadership
Use LinkedIn articles for long-form content and to reach senior professionals.
Create list-based articles or posts to increase engagement and visibility.
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Stephen Hart: Trailblazers.FM
Stephen is the host of the podcast Trailblazers.FM, helping entrepreneurs and leaders build amazing personal brands that are impactful, relatable and profitable. He features the stories of brilliant Black men and women – to help teach actionable strategies, valuable tactics and innovative tools that they can use on the journey to becoming transformative trailblazers.
He’s also the creator of Brand in Demand which helps busy, heart-centered entrepreneurs and leaders through a proven step by step process to build an amazing personal brand that is authentic, impactful and profitable. Use coupon code CFL200 if you decide to dive in on Stephen’s course.
In this conversation, Stephen and I go beyond creating a LinkedIn profile and discuss how to be more proactive on LinkedIn. By writing articles, creating short videos, or even streaming, you can gain organic attention on LinkedIn that isn’t always as accessible on other social media platforms. We discuss some of the key strategies to start and sustain a presence on LinkedIn.
Key Points
Articles can be used effectively to create content if you’re not yet ready for video, but still interested in building your personal brand.
Consider a series of articles or other content that highlight your personal brand and speak to your leadership credibility.
Use short videos (3-5 minutes) to tell a story that leads to a call to action. LinkedIn videos typically get more organic views than other social platforms.
Live videos or steaming engage real-time conversations to have dialogue that invites relationships to go further.
Resources Mentioned
Brand in Demand (use coupon code CFL200 for $200 off)
Related Episodes
How to Write a Killer LinkedIn Profile, with Brenda Bernstein (episode 285)
Permission to Be Yourself, with Bar Schwartz (episode 414)
Find Your Leadership Voice, with Johanna Nalau (episode 420)
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