LEADING BRANDS® — Wavebreak Podcast Amazon-First: How Native Pet Scaled Into A Leading Omnichannel Brand
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Dan Schaefer, co-founder of Native Pet. Native Pet launched as an Amazon-first brand in 2017 and today is an omnichannel brand across Amazon, DTC, and retail.
In this episode you'll:
- Discover why Native Pet decided to launch their brand exclusively on Amazon and how this strategy helped them gain traction in a highly competitive market
- Find out the results of Native Pet's initial advertising testing on OTT platforms and the impact it had on their brand awareness and sales
- Learn the valuable lessons Native Pet learned when launching their brand into retail
Dan Schaefer is co-founder of Native Pet.
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