Learning The Heart and Soul of SEO with Meg Clarke of Clapping Dog Media

May 16, 2023

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Like many Entreprenistas, Meg left the corporate world once she had kids and started to work on her own. She had experience with web design, so that’s what she did, before she realized that having the perfect website is meaningless if no one finds it. So she dug in and learned everything there was to know about SEO and now she helps other business owners create websites that convert.

In today’s episode, we sit down with Meg Clarke, founder of Clapping Dog Media, a digital media company that provides done-for-you and done-with-you SEO Services. She shares why SEO is important, the most important analytics in SEO, her thoughts on AI, and so much more.

“So I dove into analytics and SEO and trying to figure out how in the world people get traffic to their website and traffic that's not spambots and not random people. It's like traffic that really converts. And so I dove into that and really enjoyed it, I also realized there was not a lot of other women doing it.” - Meg Clarke

This week on Startups in Stilettos:

Meg explains why SEO is important (2:03)
Meg shares her opinion on press releases for SEO (6:49)
Meg talks about the most important analytics for SEO (10:42)
Meg shares where the name Clapping Dog came from (14:53)
Meg explains the best thing to do for SEO today (20:48)
Meg’s thoughts on AI (21:41)
Meg explains how Clapping Dog Media operates (27:14)

Resources Mentioned:

Notion

Our Favorite Quotes:

“They're [Google] trying to get paid. And so because they're trying to get paid, we know that they are really looking for value, and spam links and pure engagement are all things that they look at.” - Meg Clarke
“Organic traffic is the heart and soul of SEO.” - Meg Clarke
“Stella, my dog at the time would get up and she would, I taught her to kind of, like, wag her tail and celebrate with me. So she felt like a co worker.” - Meg Clarke

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