The No. 1 Way to Increase Client Value and Retention in Your Gym

The Prescriptive Model has been used by hundreds of Two-Brain gyms across the world, and it's one of the most effective ways to increase revenue and retention.

The short version: Gym owners meet with prospective clients, find out about their goals and prescribe the ideal plan to accomplish them. Then they meet with clients quarterly to review progress and make program adjustments that keep the clients on track.

Entrepreneurs who use the Prescriptive Model at their gyms have a much easier time closing sales with high-value clients. We track sales metrics in hundreds of gyms, and the free consultation at the beginning of the Prescriptive Model beats the free trial when it comes to closing rate.

The cyclical nature of the Prescriptive Model also keeps gym clients engaged. The first 90 days of membership are critical to retention in a fitness facility, and our model contains precise tactics that measurably improve retention. In the gym industry, average client retention is 7.8 months. The average Two-Brain client's retention is more than double that: 18.8 months.

Finally, the Prescriptive Model has a profound effect on total revenue and average revenue per member. It allows gym owners to present high-value solutions to prospective clients in a simplified, direct, genuine manner. At subsequent meetings to review progress, clients regularly upgrade their packages.

In this episode, Chris Cooper breaks down the Prescriptive Model step by step, and he lays out the solutions to implementation problems you might encounter so you can start using the model today to improve your gym.

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1:57 - The Prescriptive Model step by step

9:16 - How the model increases your value

13:55 - Mistake 1: no consultation

16:09 - Mistake 2: no objective measurements

17:02 - Mistake 3: no prescription upgrades

18:51 - Mistake 4: forgetting nutrition

20:25 - Mistake 5: not doing goal reviews