The Duct Tape Marketing Podcast
The Zero Dollar Consultancy
Jan 17, 2024
Phil Gerbyshak, small business expert, shares insights from his book on starting a consultancy with minimal investment. Learn about finding a focused niche, practical pricing strategies, building client trust, and smart scaling strategies.
24:03
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Quick takeaways
- Starting a consultancy with minimal financial investment requires finding a focused niche and building strong client relationships through trust.
- When determining consulting rates, consider personal expenses and business costs, double the hourly rate for non-billable time, and negotiate rates to avoid underselling oneself.
Deep dives
Starting a $0.00 Consultancy
Phil Gerbechak discusses his latest book, $0.00 Consultancy, which provides guidance on starting a consulting business with little or no money. The book was inspired by the numerous questions Phil received from people struggling to get started in consulting. Phil shares his own experience of starting out in consulting without a clear roadmap and how he gradually built a successful practice. He advises aspiring consultants to find a guide or mentor, consider their strengths and interests, and take assessments to identify their zone of genius. Phil emphasizes the importance of getting started, even if it means taking on clients at lower rates initially, and highlights the need to continuously evolve and adapt as a consultant.
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