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Retail Gets Real

369. How Butterball builds Thanksgiving traditions with customers

Nov 19, 2024
19:22

Consumers have been gobbling up Butterball turkey for decades, and they’re thankful for the company’s connection to its customers. Al Jansen, Butterball’s executive vice president of sales and marketing, joins us to talk about Thanksgiving traditions, the famous Turkey Talk-Line and sharing holiday stories. Food brings people together — and this episode brings together the best of retail, family and fun.

(00:00:00) Introductions

(00:02:45) The Butterball Team

(00:04:06) Butterball’s core value of togetherness

(00:08:33) Talking about the Turkey Talk-Line

(00:14:17) The joys & challenges of marketing

(00:16:50) Al’s best career advice

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Resources:

butterball.com

storycorps.org

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• Find more episodes at retailgetsreal.com

Related:

Inside the 2024 holiday trends that will impact retail in 2025

Produced by Crate Media.

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