The GaryVee Audio Experience The 60/20/20 System To Build & Scale Multiple Businesses
70 snips
Oct 16, 2025 An insightful discussion dives into the pitfalls of transactional content in online branding. A unique 60/20/20 framework is presented to balance brand energy and business focused growth. Trust and value are emphasized as key to converting content consumers into clients. Gary suggests utilizing platforms like TikTok and LinkedIn for marketing, while highlighting the importance of in-house media alignment. The conversation also touches on launching a podcast to boost credibility and community connections.
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Selling A Brand Often Includes A Multi-Year Tie
- Gary shares he sold a wine brand to Constellation and remains tied up for three years before starting something new.
- He uses this to illustrate entrepreneurs often stay involved post-acquisition for a fixed period.
60/20/20 Brand Resource Allocation
- Allocate 60% of your resources to the shared brand and 20% to each separate business unit.
- Rebalance those percentages as team strength and operational needs change.
Make TikTok A Core Channel Now
- Prioritize TikTok immediately and post multiple times per day to capture organic reach.
- Make paid media show direct sales or salon bookings for 80% of spend and brand awareness 20%.
