Inside Netflix's $150 Million Bet on Christmas Day NFL Games

Explore Netflix's daring $150 million investment in exclusive rights to Christmas Day NFL games. Discover how the NFL is vying for dominance against the NBA during the holiday season. Delve into Netflix's promotional strategies, including star-studded halftime shows aimed at enhancing viewer engagement. Learn how this bold move could redefine sports broadcasting and affect the overall business landscape for Netflix. The competition heats up as both leagues adapt to shifting viewer habits.