8min chapter

The Joe Pomp Show cover image

Inside Netflix's $150 Million Bet on Christmas Day NFL Games

The Joe Pomp Show

CHAPTER

The Battle for Christmas Day: NBA vs. NFL's New Era

This chapter explores the decline in NBA viewership due to the NFL's increasing presence on Christmas Day broadcasts, intensified by a lucrative partnership with Netflix. It examines the competitive landscape and the strategic moves each league is making to attract audiences amid changing viewing habits.

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