#205 Financial Hypnosis - What Science Says and Why It’s Not What You Think

In this insightful column, Rick Kahler explores how clinical hypnosis offers a profound yet underutilized method for transforming financial behavior. Drawing from Joetta Johnson’s expertise, he explains how hypnosis accesses the brain’s emotional memory systems—often the true source of irrational money behaviors like avoidance, overspending, or shutdown. Unlike logic-based approaches, hypnosis works by gently revisiting the subconscious beliefs formed in childhood, then updating them through emotional contradiction. This method, rooted in memory reconsolidation and aligned with Internal Family Systems (IFS), creates real, lasting change without bypassing client autonomy. For those stuck in financial patterns that defy strategy, hypnosis may be the bridge between awareness and transformation.

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A podcast that blends the nuts and bolts of financial advice with the emotions that drive making them.
Rick Kahler, CFP®, CFT-I™, has helped people make better money decisions by integrating financial planning. He blends the nuts and bolts of financial advice with the emotions that drive making them and shares them on his financial therapy podcast.