In this episode, Eric Jafari, founder of AENDRE Group, shares the story of an eye-opening experience that redefined his understanding of wellness and innovation in the hospitality industry.

You'll learn about:

• The historic role of alcohol as a "social lubricant" and its impact on social interactions.
• How the Gen Z consumer's reduced alcohol consumption is influencing new social experiences.
• The concept of wellness resorts and how they can offer more than just relaxation.
• Eric's personal experience at a wellness concept in Toronto that combined elements of a beach club with traditional wellness activities.
• The potential for creating hospitality experiences that leave guests feeling healthier and more connected.

In this episode, Eric mentions:

• Stealing Fire (book)
• Burning Man (festival)
• Othership (wellness concept)
• Barry's Bootcamp (gym)

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands