Uncensored CMO Deliciously Ella: how Ella Mills turned her personal brand into a global success
24 snips
Sep 3, 2025 
Ella Mills, co-founder of Deliciously Ella, turned a simple blog into a global health brand, sharing her inspiring journey from personal challenges to entrepreneurial success. She reveals how she managed sudden fame and the anxiety that came with it while balancing motherhood and business. Ella discusses the evolution of her snack brand, highlighting the failures that transformed her products into bestsellers. Now, as she builds her next venture, All Plants, she shares insights on navigating the food industry and the future of plant-based nutrition.
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Humble Blog Became A Movement
- Ella started Deliciously Ella in 2012 as a private blog while recovering from a severe illness that changed her life.
- The blog began as a personal diary and unexpectedly grew into a community that validated her recovery and mission.
App And Book Triggered Rapid Growth
- Ella launched a low-budget app and a cookbook that both exploded in popularity, surprising her.
- The app hit #1 on the App Store and the book became Amazon's top-selling title, accelerating mainstream attention.
Make Things That Are Truly Useful
- Focus on creating genuinely useful products or content that tangibly improve people's lives.
- Prioritize usefulness and longevity over chasing trends or quick licensing deals.
