🇬🇧106: Sustainability as a competitive advantage, revenue and bottom line driver

Our guest today: Lubomila Jordanova - Co-Founder & CEO of Plan A

Lubomila Jordanova and Julius Göllner discuss the potential of Sustainability for every SaaS company out there. They dive deep into the different pillars of potential and also elaborate on potential risks and the pressure coming from the legislation side. In Detail you will learn about:

• The relevance of POCs when selling to enterprise ICPs
• Paid vs. Non Paid POCs - why or why not to charge
• Sustainability as a growth lever? - What is behind and how can a sustainable positioning empower a competitive advantage
• Why a sustainable agenda is a future basic requirement to hire top talent
• What importance does sustainability play for investors nowadays?
• How to build and manage a community as revenue driver
• ROI on communities - where to invest and how to start

OUR GUEST Lubomila Jordanova https://www.linkedin.com/in/ljordanova/

PODCAST HOST Julius Göllner https://www.linkedin.com/in/julius-goellner/

AD PARTNER Hyrise https://www.hyrise.com/

Dominic Blank https://www.linkedin.com/in/dominicblank/

RESTAURANT TIPP Paris: 9th ARR https://www.tripadvisor.com/Attraction_Review-g187147-d6650894-Reviews-9th_Arrondissement-Paris_Ile_de_France.html

RELATED CONTENT SOURCES Anna Alex Communtiy Led Growth https://arrtist.podigee.io/9-impact-saas-mit-anna-alex