Audience 1st How to Control the Message with Commander’s Intent During Cyber Crises | Limor Kessem
Everything that happens well inside your organization during a crisis-level cyberattack is good and dandy.
But what you're going to be judged on is how it looks in the media.
If you don't control that message and you don't say the things that you really want to tell your customers, then you're going to end up losing so much money.
So many problems are going to come from that response more than anything you're doing under the hood.
Brutally honest insights from Limor Kessem, Principal Consultant of Cyber Crisis Management, Author, Speaker and Podcaster.
In the latest episode of Audience 1st, I sat down with Limor to discuss and uncover:
- How vendors and PR teams within those organizations can be more prepared to handle crisis-level cyberattacks and create more meaningful messages and experiences that impact their customers and the industry positively.
- What a controlled message of a crisis looks like
- Examples of high-profile breaches and how not to manage a crisis
Join 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/