Elementality for Financial Advisors | Elements Financial Vitals System™
Maximize the Impact of Your Content with Jeff Morgan
Nov 28, 2023
Learn from Jeff Morgan, Head of Marketing at Elements, about leveraging a podcast as a content hub and the importance of creating frequent and insightful content. Discover how to build an audience and find your target online, and how to make your content entertaining by incorporating humor, controversy, emotion, and storytelling. Get inspired to start creating content and embrace imperfection, and understand the significance of addressing specific problems and challenges faced by individuals.
41:50
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Quick takeaways
- Specific content that directly addresses the unique challenges of your target audience is crucial for effective content marketing.
- Identifying where your target audience hangs out online and delivering valuable content through those channels enables you to build relationships and gain their trust.
Deep dives
The Importance of Specificity in Content Marketing
The key to effective content marketing is being specific to the problems and interests of your target audience. Generic content may not resonate with individuals as much as content that directly addresses their unique challenges. It is crucial to find out where your target audience lives online and deliver value through that channel. By being specific and addressing their specific needs, you can build stronger relationships and establish yourself as an expert in your niche.
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