Carolina Cucinelli on Being a Woman in a Menswear World and Evolving Her Family’s Business

In the latest “Savage Fashion” podcast episode, WWD’s chief content officer Jim Fallon and style director Alex Badia sat down with Carolina Cucinelli, vice president and co-creative director of Brunello Cucinelli, to discuss her journey in the company and how her family business continues to evolve as it looks to the future.

“When I started in the business, I was 19,” Cucinelli said during the podcast, which was filmed at the Four Seasons on 57th Street in New York. “You can imagine: I was 19, a woman and the daughter of Mr. Brunello [Cucinelli], the owner of the company. In the beginning, people don’t trust you because everyone thinks that things are easy for you. But I realized that I needed to do 20 percent more than other people [to be taken seriously].”

Before Milan Fashion Week, Cucinelli was in New York to attend the WWD x FN x Beauty Inc Women in Power summit; she was named one of ⁠WWD x FN x Beauty Inc’s 55 Women in Power⁠ for 2025.

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