A young entrepreneur named Peter shares his journey into land investing and his unique approach to marketing. He discusses using TikTok for viral land videos and the importance of continuously buying properties. Incorporating mailing for profitable deals is also explored, along with advice for starting out in the land investing business.
Focus on marketing and scaling a land investing business by exploring non-traditional channels like TikTok and blogs.
Maximize profit margins in land investing by buying wholesale and leveraging technology to automate processes and handle a high volume of transactions.
Deep dives
Focusing on Marketing and Scaling Land Investing Business
The podcast episode features a guest named Peter, a young land investor, who emphasizes the importance of focusing on marketing and scaling a land investing business. Peter shares his personal journey and how he got into land investing. He highlights the need to explore non-traditional marketing channels like TikTok, YouTube, and blogs to reach a wider audience. Peter also discusses the benefits of buying land at wholesale prices and leveraging technology to automate processes and manage a high volume of transactions.
Buying Land Wholesale and Using Technology to Scale
Peter explains his strategy of buying land wholesale from other sellers and land investors. He highlights the advantage of paying wholesale prices, which require minimal upfront investment while allowing for significant profit margins. Peter emphasizes the use of technology, such as answering services like AnswerForce, to handle a large volume of inquiries and automate processes. He also discusses the implementation of systems like Zapier and Clavio for email marketing and SMS campaigns to engage with potential customers.
Overcoming Challenges and Lowering Risk in Land Investing
Peter addresses the challenges faced in his approach of low-cost land properties, such as managing cancellations and maintaining systems for scalability. He shares how effective use of technology and automation helps overcome these challenges. Additionally, Peter highlights the use of LandArbitrage to lower capital requirements and expand the business quickly. He emphasizes the importance of having well-designed systems and processes in place to handle requests and maximize efficiency.
Exploring Wholesaling and Future Plans in Land Investing
Peter discusses his plans to explore wholesaling in the land investing business, using systems like Pebble to send mailers and negotiate deals with property owners. He sees wholesaling as a way to further expand the business and generate higher profit margins. Peter encourages new land investors to reach out to established land companies and build relationships with experienced professionals. He shares how networking and seeking advice from others in the industry can provide valuable insights and growth opportunities.
Peter, who is now 24, started exploring the journey of entrepreneurship at the young age of 14 and started with different businesses such as clothing.
Following his entrepreneurial bug, he got into land investing while he was in his last year of college but approaches land very differently from most investors.
While most land flippers focus on the acquisition and delegating the disposition to a real estate agent or developers, Pete focuses on the disposition and marketing of his properties.
In this episode listen:
Learn how Pete approaches land from a different angle than most
Marketing strategies including his viral TikTok land videos
How Pete continues large volumes of deals
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