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POLITICO Tech
How AI-generated ads can 'backfire' on politicians
Oct 10, 2024
Scott Babwah Brennen, Director of the Center on Technology Policy at NYU, leads research on AI's role in political advertising. He dives into a striking study where AI disclaimers in political ads surprisingly undermine candidates' credibility. The conversation explores how these ads challenge public trust and the implications of misleading information. Brennen advocates for better regulations to improve transparency and labeling, highlighting AI's subtle yet impactful effects on voter perception and political engagement.
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Quick takeaways
- AI disclaimers in political ads often decrease voter trust in candidates, leading to a potential backfire effect on their public image.
- The confusion surrounding generative AI usage in political advertising highlights the need for better communication strategies to inform voters on authenticity.
Deep dives
Impact of AI Labels on Candidate Perception
AI labels in political ads significantly affect voter perception of candidates. When voters see an ad that discloses AI involvement, their trust in the candidate who created the ad typically decreases. For instance, those who viewed attack ads with an AI label rated the candidate’s trustworthiness and appeal lower compared to candidates without such labels. This suggests that AI disclaimers may inadvertently become detrimental to a candidate's image, illustrating a potential 'backfire effect.'
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