POLITICO Tech

How AI-generated ads can 'backfire' on politicians

Oct 10, 2024
Scott Babwah Brennen, Director of the Center on Technology Policy at NYU, leads research on AI's role in political advertising. He dives into a striking study where AI disclaimers in political ads surprisingly undermine candidates' credibility. The conversation explores how these ads challenge public trust and the implications of misleading information. Brennen advocates for better regulations to improve transparency and labeling, highlighting AI's subtle yet impactful effects on voter perception and political engagement.
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