2min chapter

POLITICO Tech cover image

How AI-generated ads can 'backfire' on politicians

POLITICO Tech

CHAPTER

The Subtle Impact of AI in Political Advertising

This chapter explores the subtle effects of AI-generated political ads on voter perception and trust in candidates, emphasizing the role of partisanship. It highlights how these ads may not drastically change candidate preferences, but can significantly influence mobilization and fundraising within political parties.

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