Business Wars Boeing vs Airbus - Air Bandits | 3
Jan 13, 2020
In the late 1970s, Airbus celebrates a major deal while Boeing fires back with fierce tactics aimed at reclaiming its market dominance. The podcast navigates the complex negotiations involving Boeing and the British Prime Minister, sparking tensions in international relations. As Airbus launches its A320, competition heats up, leading to an intriguing mix of corporate strategy and diplomacy. The battle over aircraft subsidies creates a brewing storm that could reshape the aviation industry.
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Boeing's Failed Sabotage
- Boeing attempted to sabotage Airbus by offering British Aerospace a deal to build wings for the 767.
- Britain rejected the deal, rejoining Airbus and damaging Boeing's plan.
Boeing's Aggressive Sales Tactic
- Tex Bullion countered Airbus's deal with TWA by guaranteeing better fuel efficiency for the 767 and matching Airbus's financing.
- TWA switched to Boeing, blocking Airbus from the U.S. market.
Political Leverage in the Airbus Deal
- French President Giscard d'Estaing leveraged political support for Palestine to sway Kuwait Airways.
- This political maneuver helped Airbus secure the deal, demonstrating the influence of international relations.