Penguin, Backlinks, and AI Spam - Lessons from a Decade of SEO

E879: I break down one of the most powerful lessons from the last decade of SEO - why shortcut tactics (including AI spam, auto-posting, link networks, and churn-and-burn SEO hacks) may work briefly but ultimately destroy long-term results.

We talk: - The 2012 Penguin update and how it nuked overnight success - AI-generated spam content, backlink schemes, and what's happening now - Why you cannot outsmart Google's detection teams - The dangers of chasing short-term wins vs. the power of consistent, white-hat strategy - How to focus, commit, and build a real business that compounds over years - Real-world examples from founders, including my conversation with Julian Goldie - The "pick one thing and stick with it for 10 years" lesson that could change your trajectory

Key takeaway: Stop jumping from tactic to tactic. Stop trying to outsmart algorithms. Focus on sustainable practices, bottom-of-funnel keywords, and long-term commitment. That's how you win.

⭐️ The 𝕏 Post - https://x.com/ecomtryggvi/status/1994095261837152502

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Exciting Announcement 00:13 The Rise and Fall of SEO Tactics 01:50 Lessons from a Young Entrepreneur 03:49 The Long Game in SEO 04:10 Julian Goldie's Experience 06:59 Commit to Sustainable Practices 08:53 Final Thoughts and Personal Reflections

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #googlecoreupdate #inboundmarketing #marketingfunnel