Winning With Shopify Tea Break Talks Ep.15: 20 things you can do today to get found on AI Search
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Nov 18, 2025 Dive into 20 actionable steps to boost visibility on AI-powered search. Discover Shopify's latest updates, including features for Apple Pay and Sidekick. Gain insights into PPC wins and smart Black Friday strategies. Explore top retail trends and their relevance for merchants. Learn the significance of schema markup, unique product IDs, and optimizing images for AI. Plus, tips on enhancing page speed and building credibility with user-generated content. This session is concise, informative, and packed with essential takeaways to elevate your ecommerce game!
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Creative Refresh Lifted CTR
- Performance Max campaigns saw CTR rise overnight after updating stale creative assets due to creative fatigue.
- The agency swapped images and immediately improved engagement on niche campaigns.
Advent Calendar Sold Out Fast
- An advent-calendar promotion sold out by November 3rd for a client, proving demand for limited-time daily offers.
- Even high-ticket products performed well using a 12- or 25-day gift calendar format.
Add Structured Schema Markup
- Implement schema markup like FAQ, product, offer, review, and breadcrumb to signal structured content to AI crawlers.
- Prioritize FAQ schema first because AI often answers question-led queries and FAQs increase discoverability.