What Everyone Is Talking About at Cannes 2025 | Behind the Numbers

On today’s podcast episode, we discuss whether advertisers can still create powerful brand narratives in such a fragmented media universe, the best piece of advice for advertisers trying to negotiate a minefield of tariff-related changes, and how AI will impact advertising and marketing over the next 12 months. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.

 

Charts mentioned in this episode  - AI and the Creator Economy, and Impact of Tariffs on Digital Advertising

 

Follow us on Instagram at: https://www.instagram.com/emarketer/

 

For sponsorship opportunities contact us: advertising@emarketer.com

 

For more information visit: https://www.emarketer.com/advertise/

 

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

 

For a transcript of this episode click here: https://www.emarketer.com/content/podcast-what-everyone-talking-about-cannes-2025-behind-numbers

 

© 2025 EMARKETER

 

Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.