459. Demystifying marketing with the incredible power of The ONE Thing
Jul 1, 2024
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Marketing expert Matt Diamante shares how 'The ONE Thing' strategy transformed his business, gaining 190,000 Insta followers. He highlights the power of daily actions and transparent communication in marketing success. Matt emphasizes the importance of starting small, embracing imperfection in content creation, and staying consistent to achieve goals. SEO tips and insights on perseverance also discussed.
Consistent daily social media posts can lead to significant business growth through transparency and education.
Simplifying complex marketing strategies and focusing on transparent communication fosters trust and better audience engagement.
Deep dives
Building a Successful Marketing Strategy
To empower entrepreneurs and small businesses, Matt Diamante, a marketing expert, founded Hey, Tony, dedicated to demystifying marketing. His shift from a referral-only to proactive approach was inspired by "The One Thing" and "Jab, Jab, Jab, Right Hook." By consistently posting daily social media content focusing on transparency and education, he grew his business significantly.
Effective Communication and Transparency
Matt emphasizes the importance of transparency in marketing, encouraging businesses to share their strategies openly. He believes in simplifying complex concepts, making them accessible to clients. By fostering clear communication and avoiding industry jargon, companies can build trust and engage better with their audience.
Continuous Improvement and Adapting Strategies
Matt's journey highlights the significance of continuous improvement. He stresses the value of taking consistent action, even when initial results are modest. By analyzing data and focusing on what works, he iterates his content strategies, adapting to audience responses to achieve significant growth.
Consistency in Content Creation and Engagement
Matt's success underscores the power of consistency in content creation. By delivering engaging, valuable content regularly, he has built a strong online presence. Emphasizing the importance of audience engagement metrics like watch time over superficial reactions, he drives meaningful interactions and sustainable growth.
After Matt Diamante read The ONE Thing, he decided to give it a try. The ONE thing he chose was to post on social media every day. Now, after only 18 months, Matt has 190,000 Instagram followers, 20,000 followers on TikTok, and his inbox is flooded with business requests for his HeyTony advertising agency. Matt joins us on the show today to explain how The ONE Thing transformed his business.
Matt’s first post was just a video of him sitting on a toilet (don’t worry, fully clothed) and pledging that he would post everyday. From there, he not only developed the habit and improved his on-camera skills, but he also generated data that helped him figure out how to be more and more successful.
Matt gives us a firsthand account of how powerful doing just ONE thing a day can be. Plus, he gives us a few SEO and social media tips that we all can use.
If you're a bold risk taker who wants to dream big and achieve a higher level of success in your life or business, visit the1thing.com to learn about our one-on-one coaching, as well as our exclusive community membership program.
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To learn more, and for the complete show notes, visit: the1thing.com/pods.
We talk about:
How to chose your ONE Thing
The importance of just getting started
Why you should make your content easy to understand